The sector of middle school education lacks digital innovation especially when it comes to modern digital marketing engagement. Most players in the industry lack knowledge and capital to develop such capability to improve tailored digital services to tap a better market share. But the nation is blessed with natural wonders that has to be nurtured and appreciated globally.
In terms of local demographics, many parents work and live in other countries far away from their families, as they work for years to decades in distant countries, they become ambassadors of a nation and economic heroes at the same time.
A lot of families also emigrate to more developed countries, given a chance to move into greener pastures. This diaspora generates ‘homecomers’ as breadwinners get old and some of them invest in developing the tourism industry in the country, not to mention they usually support cousins back at home to run cottage travel businesses.
This not only happens in the Philippines but happens in other Asian countries as well. Having a globally scattered market is the most ripe application for a blockchain based system — especially in the tourism market, where customers can become ambassadors to a country.